Making U.S. Healthcare Less Intimidating

This project explores a digital healthcare solution designed to support international students as they navigate the U.S. medical system. It focuses on simplifying medical processes, bridging communication gaps, and helping students build trust with healthcare providers.

[My Role]

UI UX Design

Visual Design

Branding

[Timelines]

6 weeks, 2024

[Type]

Healthcare

[Background]

As an international student studying in New York in the past, I often struggle with the U.S. healthcare system. Many college campuses lack on-site medical facilities, and the system itself can be hard to navigate, with unclear procedures, language barriers, and cultural differences. These challenges make it difficult to communicate with doctors and feel at ease during visits, ultimately affecting our confidence in seeking care when we need it most.

[Problem Statement]

πŸ’‘ How Might We
help international students improve the experience of getting familiar with US medical system and be able to communicate & build connections with doctors easily so they feel more comfortable and confident during getting medical service?

[Understand Users Backgrounds] ← 【User Research】

[Understand User Pain Points] ←【User Interview】【Affinity Mapping】

πŸ₯ System Differences

The U.S. medical system differs greatly from what international students are used to, and some colleges lack on-campus medical facilities.

🧾 Insurance Confusion

Many international students are unclear about which doctors and services are covered by their health insurance.

πŸ—£οΈ Language & Communication Barriers

Describing symptoms and understanding medical terms in English is often a struggle.

πŸ’Š Medication Challenges

Getting prescribed or over-the-counter medicine can be confusing and intimidating.

πŸ”„ Doctor Transition Issues

Transferring between doctors and keeping in touch with them is inconvenient.

❓ Unclear Medical History

Students are often unsure about their own or their family’s medical history and allergies.

[Findings & Highlights]

  1. Medical system

US medical system, including public hospital, pharmacy and school medical services is very different and it can be inconvenient to foreigners.

  1. Medical related vocabulary

Describing pains and understanding medical terms are difficult due to lack vocabulary.

  1. Build Connection

Finding the right one is not easy due to insurance network, location, trust and contacting with doctors.

[Design Opportunities] ←【User Journey Map】

Emma is an international student from China studying in New York. She isn’t familiar with the U.S. medical system. After struggling with a headache for a week, she decides to see a doctor. However, it's difficult for her to find a nearby doctor covered by her health insurance. She also faces challenges communicating her symptoms. As a result, she often feels unconfident and frustrated throughout the medical visit process.

[Ideation] β†’ [Design Principles]

πŸ”˜ Streamline the process of accessing medical services.

πŸ”˜ Foster connections with the community.

πŸ”˜ Facilitate communication with doctors.

πŸ”˜ Keep a record of medical experiences.

Before Seeing Doctor β†’

Before Seeing Doctor β†’

Seeing Doctors β†’

Seeing Doctors β†’

After Seeing Doctor β†’

After Seeing Doctor β†’

[User Flow] ←【Story Board】

[Testing & Iteration]

[Wireframe]

[Information Architecture]

[Logo, Color & Typography]

The branding of Intercare is calm and neutral but with pops of color that the user can customize and therefore feel in control of their experience. I chose Lemonde Livre and Rooto, as it’s simple, easygoing, and readable. Also, I made sure all font sizes were reasonably accessible.

[Final Design]

Find Doctor

Users can find doctors, upload insurance, check upcoming appointments, check all specialties, nearby doctors and book again with doctors on the Home Page.

Describe Pain

When users find it difficult to describe pain, they can use Pain Level and Pain Type to assist in communicating with doctors.

Medical Terminology Assistant

When users encounter unfamiliar medical terms, they can use translation tools to help understand and communicate.

Community Support

A platform for patients with similar needs/backgrounds to share their stories. It will support users to help and learn from others' experience.

Dashboard

It keeps patients' past medical experience on record, which lets users have backups for tracking terms and past medicine use.

Select this text to see the highlight effect